Search
Engine Optimization (SEO)
1. SEO
information
Search
engine optimization (SEO) is the
process of improving the volume or quality of traffic to a web site
from search engines via "natural" or un-paid ("organic" or
"algorithmic") search results. Typically, the earlier (or higher) a
site appears in the search results list, the more visitors it will
receive from the search engine. SEO may target different kinds of
search, including image search, local search, and industry-specific
vertical search engines. This gives a web site web presence.
---
Search Engine Optimization (SEO) is the process of optimizing your
website with the goal of increasing your search engine ranking and
ultimately your traffic and sales. It invloves researching your
keywords to find good phrases for your website, placing these keyword
phrases strategically on your website and then improving your ranking
by increasing the
number of backlinks to your website.
---
As an Internet marketing strategy, SEO considers how search engines
work and what people search for. Optimizing a website primarily
involves editing its content and HTML and associated coding to both
increase its relevance to specific keywords and to remove barriers to
the indexing activities of search engines.
The acronym "SEO" can also refer to "search engine optimizers," a term
adopted by an industry of consultants who carry out optimization
projects on behalf of clients, and by employees who perform SEO
services in-house. Search engine optimizers may offer SEO as a
stand-alone service or as a part of a broader marketing campaign.
Because effective SEO may require changes to the HTML source code of a
site, SEO tactics may be incorporated into web site development and
design. The term "search engine friendly" may be used to describe web
site designs, menus, content management systems, images,
videos, shopping carts, and other elements that have been optimized for
the purpose of search engine exposure.
(above,
source: http://en.wikipedia.org/)
More facts about why "SEO" is important for your site...
Did you know that 68%
of searchers don't look past the top 10 rankings.
Question: So if you're not in the Top 10 - how will people find your
website?
Answer: An ongoing Search Engine Optimization (SEO) program will help
you get higher rankings - which means more website traffic!
---------------------------------------------------
Page Rank (PR) score
is what google uses/develops for your site to help rank your website in
according to popularity in the seach engibe results. The PR score is a
big indicator as to where Google or othe search engines will place your
site in their search results. Of course their are other factors that
play a part in where your site is placed in the results, like on-site
optimization using keywords, keyword placement, meta-tags, etc.
To check your site's
PR score...
http://www.googlerankings.com/prindex.php
Here are some
ways to help optimize the PageRank for your site...
- Inbound
external links from sites w/
high PR scores and that are
relevant
to your site and have good quality. Also listing your site in seach
directories helps. See Build
backlinks for more information.
- Outbound external links
Link to other sites, linking to their internal pages, not homepage;
also link to pages on your own site from your own site's pages.
- Internal navigational structure
Link to pages within your own site and it's pages.
- Have frequently
updated valuable content
- SEO content (good
content with keywords in page title, in body, etc)
- No broken links
- Create meta tags in
the
<head> section of your site's pages
----------------------------------
To get your site indexed faster in Google and other search engines...
XML Sitemap -
Create
a xml sitemap for your website URLs and submit it to google.
Sitemaps are an easy way for you to inform search engines about URLs on
your sites that are available for crawling.
To create a Google Sitemap...
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=34657
To submit a Google...
Sitemap...http://support.google.com/webmasters/bin/answer.py?hl=en&answer=183668
http://support.google.com/sites/bin/answer.py?hl=en&answer=100283
Also see http://www.sitemapdoc.com/
- tools to help you create & submit sitemap, Google SERP Rank
Checker, Keyword Analyzer, etc
----------------------------------
Google Search Results...
SEO Tag Counting Tool: Count Title Tag & Description Tag
Characters
Title Tag = 67 characters max.
Meta Description Tag = 155 characters max.
(see...
http://intinc.com/support/title-description-tag-free-counter-tool.htm
for an easy way to do this)
----------------------------------
A
Quick SEO Summary
of How to help your Website Rank in top of the Search engines
Social
Bookmarking
Link
Building
---
=>
Click here for a Search
Engine Optimization Checklist
you can apply in your SEO efforts.
=> Click here
for a Keywords
you can apply in your SEO efforts.
Basically you need to
do 2 things...
1. On-site optimization (keywords in... your meta tag info, a few times
throughout your page content, in image alt tags, etc)
2. Off-site optimization (inbound link building to your site from
quality PR 3-10 sites)
-------------
articles
on site ranking
2.
SEO ebooks available
The
Free SEO book
3
Steps To Search Engine Success Ebook*
(* - tools listed below with * were suggested by 3
Steps To Search Engine Success Ebook )
10
Ways to Improve Your Search Engine Rank Report
3.
SEO tools
My
TOP choice for search engine optimization tools &
help...
SBI! Site Build It
- SBI! is an "All-in-one" online business success pkg.
When you order SBI!...
1. You get step-by-step guidance on how to build a successful business
online.
2. You get your site domain registered & your site hosted.
3. You can build your web site easily using their unique effective
tools.
4. You can do your keyword research easily using their unique effective
tools.
5. You can do your search
engine optimization easily using
their unique effective tools.
6. You can also do ALL your advertising such as search engine
submissions, tracking your site pages search engine rankings, do your
in-bound link building, etc). You won't need to do any other
advertising, paid or free.
SEO Tools And Tracking
SEOPressor
* Sitemap
Generation Tool - this free tool
will generate a sitemap for you in either XML or HTML format. A sitemap
contains links to all the pages on your site
* Social
Bookmarking Tool - this free
tool allows allows you to bookmark your website in multiple bookmarking
websites with one click of a button
* Website
Grader
- once you have optimized your website and started to promote it, this
free tool allows you to get a free critique of your site. It provides
information about the effectiveness of your on-page SEO, off-page SEO,
blogging and social marketing. It also gives you suggestions to improve
in each of these areas
* Google
Webmaster Tools - this free tool
allows you to find the top Google search queries for your website, see
errors found by Googlebot, find issues with your website (e.g. missing
tags), submit a sitemap, find out how many backlinks you have, remove
content from the Google index and generate a robots.txt file.
x
ineedhits
- DIY Meta Tags
ineedhits
- Free Position Check
ARELIS
IBP
AdWords
eBook main
IBP Top
10 Optimizer
SEO
eBook
Search
Engine Facts Newsletter
IBP
download
ARELIS
download
ARELIS
order
IBP
order
ARELIS
free link popularity eBook
ARELIS
with screenshots
Inbound
Link Optimizer
Link
popularity ebook
IBP
screenshots
IBP
pricing
Axandra
IBP
Manual
 
Sitesell
(also see wfh-sitesell
& wfh-sitesell_tools for
more SEO, Search engine, Link building, other tips, etc)
Trellian - many
advertising options
(Trellian also
includes Search engine submissions)
BuildTraffic
Link Popularity Checker
Search Engine Ranking
Link Checker
Doorway Page Generator
(BuildTraffic
also includes Search engine submissions - Really Good!!)
If you order this above site submission package, you will gain access
to many SEO tools to help you optimize your site
alexa
ranking
tools
validator.w3.org
- free tool to make sure your HTML is ready for search engines
Xenu's
Link sleuth - free tool to make
sure all links on your site is working & which links are broken
if any
GoRank
-
Link Popularity Report - free
tool that finds up to 30 back-links in Google to your site
Google
Toolbar
- find out your site's page rank
Check
the number of
backlinks to yous site
1. * marketleap
- Link Popularity Checker Tool -
this free tool allows to check the link popularity of your website has
& your competition. It will show you how many backlinks your
site & others have in Google and Yahoo search engines. Free
Competitor Analysis Tool. - find out your site's link popularity
& check your backlinks, search engine saturation, keyword
verification (rumors of it being discontinued)
2.
Also, you can do similar to this in a Search Engine (google, yahoo,
MSN...),
just type... link:yoursite.com
ex) link:http://www.jeremynef.com
Check
that your
site is listed in the Search Engines
1. * SEO
Centro Keyword Rank Checker Tool
- this free tool allows you to find out where your site is ranked in
Google for a particular keyword phrase
2.
Also, you can do
similar to this in a Search Engine (google, yahoo, MSN...), type... site:yoursite.com
ex) site:http://www.jeremynef.com
* StatCounter
- this free tool allows you to see how many visitors and hits
you have received to your website, the keywords that your visitors
searched on, the pages that they visited, the browsers the use, the
countries and towns they live in, the pages that they entered and
exited your site on and how long they stayed on your site - this
invisible tool monitors your visitors to your site & is a hit
counter & keeps web stats.
* Google
Analytics - this free tool is an
alternative to StatCounter, as it provides similar information about
your website visitors. However, it presents the information in a
different way, so you may find it useful to use both StatCounter and
Google Analytics.
Google
Toolbar
- this free tool can help you find out both your's & your
competitors' Google Page Rank.
quickregister.net/seotools/
(*
- tools listed
above with * were suggested by 3
Steps To Search Engine Success Ebook )
4.
Other Related resources
and Information
Backlinks
& Link building
|
