Marketing > Link Building

Building Inbound Links (Backlinks)

 (quick links)

1. Information about Building Links (Backlinks)
2. How to receive Backlinks to your web site(s)
3. Top ways to get Backlinks to your web site(s)
4. Tools & web sites that can help get Backlinks to your site(s) (incl. FREE and PAID backlink building sources)
5. Other Related resources and Information

2. How to receive Backlinks to your web site(s)

The easiest way to build inbound links to your site (backlinks) is through Search Engine Submission.

Backlinks are a proven method in developing your off-page SEO and boosting your organic search ranking.

Every month you will receive 19 guaranteed, unique directory listings to help build your search engine ranking.
Guaranteed backlinks are a proven method in developing your off-page SEO and boosting your organic search ranking.

Submitting to search engines, pay per click search engines, online directories, online classifieds, ezines, posting in forums, blogs, etc. Reciprocal link exchanges help, but not much at all.

Google is the most popular search engine and has high quality results. Their search results are based on PageRank, a way to rank web pages. The
PageRank algorithm is complicated.

The main thing to look for when building backlinks to your site is the google PageRank (PR score/rank) of the site the link goes to. You should have
a goal of building links/backlinks from websites with higher PR scores of PR3-10. Higher PR score = More quality backlinks to their site, which will increase your site's PageRank score.

Ways of increasing your website link popularity...

- Submitting to directories

- Providing useful information

- Writing articles

- Posting to message boards and blogs

- Cross linking Your Websites

- Exchanging links with other webmasters (PR 3 - 10 is best)

- Joining reciprocal link services

- Post you links on forums & blogs in your signature

- Submitting your site to Free For All (FFA) pages

There are numerous ways of getting quality links:

- place your links in directories - free and paid
- join online forums and place your links
- do recommendations and testimonials
- viral videos with your embedded links
- join social media sites like MySpace, Facebook, etc.
- use hub traffic sites like Squidoo and Hubpages
- use Google sites like Google News, Google Docs, Google Knol
- use Wikipedia to build links
- use Yahoo Answers and those types of sites
- use eBay and sites like Craigslist
- use viral ebooks and software programs

Now, I have used all of the above link building methods and many more over the years but I would like to explain to you my most effective link building techniques - these are the proven methods that have worked for me. No doubt you may have heard of many of these link building methods before... but here goes:

Article Marketing

This is still one of the most effective ways to build good one-way links to your site. I know this is "old school" but it still works. At least for now, there are rumors Google is cracking down on article links but for now links in your article resource boxes are still very effective.

From my own experience, article marketing is my most effective technique at building links. My sites and my online marketing were going nowhere until I started writing articles. Now I do aggressive article marketing using all the major online article directories...

The Top 5 I Use Are: Ezinearticles, Goarticles, Isnare, Ideamarketers, and Buzzle.

Whether you're just a webmaster or into online marketing you must realize all this stuff is a "numbers" game. The more content you have out there, the more links you have on the web - the more traffic and visitors you get coming to your site. It's not rocket science, it's simple math. The more links you have, the higher probability someone will click them and come to your site.

The same goes for high rankings in the search engines, the more good quality links you have, the higher your rankings. Article marketing will give you highly targeted keyword links to your web pages. I also use SubmitYourArticle which will automatically submit my articles for me to many different article directories. I use this service to save time but you can hand-submit your own articles.

One last point about article marketing - you're not just using articles to build links, you're also using articles to "pre-sell" yourself, your site and/or your product. It's a very effective way of funneling interested visitors/buyers to your site. Many of my sales are already made before visitors reach my site.

(also see Info on Article Marketing )

Add This Bookmark

Now I am not really into the "social media" sites but that has not stopped me from using them to my advantage. And it would be a BIG mistake not to use these social media sites for your own link building.

Sites like MySpace, FaceBook, YouTube, Twitter, Digg, Linkedin... and thousands of others are very important for link building. They are becoming even more important as Google moves away from articles and focuses on the "real interactions" taking place on these sites.

Couple of years ago, I added the free AddThis Bookmark to all my sites. This is a simple code which lets your visitors bookmark your site or content in any or all of the major social media sites.

What's actually happens is that your visitors are building your links for you. I have gotten hundreds of links from these sites just by placing this simple bookmark on my sites. Truth be told, I nearly laughed at this idea at first - sure visitors to my sites would automatically bookmark and build links for me? No way that would happen?

Wrong again!

This really works, so if you want this simple way of building links just use the Addthis.com bookmark to your site or pages.

Google Alerts Link Building

This method of building good quality one-way links does take a little more work but it is extremely effective, especially for getting high rankings in Google.

Here's how it works:

You sign-up for Google Alerts for your major keywords that you're promoting. Google will send you email alerts whenever a new page/site/link is created containing your keywords. You then go to those newly created pages to make a comment and add your link.

Many of these new pages will be on blogs so you can easily add your comment and link. The trick is to add valuable comments/content which the site moderator will approve because it adds to his/her site's value. Many will also approve your link because your link is related to their site and this is just good SEO practice.

The key here is to put yourself and your site in the whole discussion of related blogs, sites and forums relevant to your content. You want your site in the whole mix of things so that relevant links will flow naturally from the discussion. Now all your links won't be accepted but you can easily add 2 or 3 links each day with very little time spent on this. Great way to build links, hope you can give it a try.

Press Releases

I am just starting this method of link building, but what I have seen so far tells me this is a very effective way to build links. It's not cheap, I use PRWeb and I believe it's $200 for a release. You can get a cheaper price at around $80 but you don't get the full benefits at this lower price.

Press releases are very effective because you can embed your links with your "anchor text" into the body of your press release. Other sites pick up your release and place it on their site with your keywords/links embedded. This seems more like natural link-building which the search engines loves, especially Google.

Again, depending on your own marketing budget, press releases can be a very effective way of building links. I have noticed sites going from a PR0 to PR4 in less than 6 months using this method and also getting top 5 rankings in Google in the process. Keep in mind, sites displaying press releases are usually already highly ranked in Google so some of their PR juice is passed on to your site.

I hope this article has given you some fresh ways of building your own one-way links. Consistently build these links to your site over an extended period of months or even years and you will succeed online.

(The author is a full-time online marketer who has numerous websites.
If you liked the article above, why not try this Free 7 Day Traffic Course here: http://www.marketingtoolguide.com
Copyright (c) 2009 Titus Hoskins)

20 Sure-Fire Ways To Get People To Link To Your Web Site

1. Offer other web sites free content to post on their web site. Include your link on all of your content. The content should related to your web site because it will be in front of your target audience.

2. When you visit a web site you've enjoyed a lot, write a review for the site. Write about the benefits you gain from the web site. Tell them they can publish it on their web site if they link to your web site.

3. Allow other people to publish your e-zine on their web site. Include your web site's ad and link in each issue you publish. This may also help you increase the number of people that subscribe to your e-zine.

4. Market your web site as a free web book. Design your web site with a title page, table of contents, chapters, etc. Just allow other people to give away the web book by linking to your web site.

5. Give your visitors an instant article directory. Tell your visitors they can instantly add a free article directory to their web site by linking to yours. Just place your ad or banner ad on top of the article directory for your main web site.

6. Allow other web sites to use your discussion board for their web site visitors. Just have them link directly to the discussion board. Include your web sites ad or banner ad at the top of the discussion board.

7. Start a members only web site. Tell visitors what's in your members only site and what it costs to gain access. Offer them a free membership if, in exchange, they link to your web site.

8. Offer your visitors a free sign up to your affiliate program. Pay them commission to sell your products or services. Just give them an affiliate link to track their sales.  People will link to your web site to make extra money.

9. Create your own award site for other web sites. Give the winners a graphic or text link to place on their web site when they win.  This will link your web site to theirs and draw more traffic to your web site.

10. Are you an expert on a particular subject? Offer people free consulting via e-mail if, in exchange, they either link to your site. People will consider this a huge value because consulting fees can be very expensive.

11. When you purchase a product and it exceeds your expectations e-mail the business a testimonial. Make sure your statement is detailed. Give them permission to publish it on their web site if they link to your site.

12. Create a directory of web sites on a specific topic. Give people the option of adding the directory to their web site by linking to it. Put your business ad at the top of the directory's home page.

13. Exchange content with other web sites. You could trade articles, top ten lists, etc. Both parties could include a resource box at the end of the content.

14. Allow people to download software at no charge from your web site, if they link to your web site. The software could be freeware, shareware or demos.

 15. Trade other forms of advertising to people that link to your web site.  You could trade e-zine ads, print ads, auto-responder ads, classified ads, ebook ads, etc.

16. Give away web space to people for free. Since you are giving it away for free, request they link to your site by placing your ad or banner to the site.

17. Join or create a web ring. A web ring is a group of web sites on a similar subject agreeing to link together. To find a web ring to join type keywords "web rings" into your search engine of choice.

18. Create an online club or association. Tell your visitors what's included in the membership and what it costs to join. Offer them a free membership if, in exchange, they link to your web site.

19. Allow people to use an online service or utilities from your web site if, in exchange, they link to your web site. The online service could be an e-mail account, search engine submission, web page design, copywriting, proofreading, etc.

20. Offer a free e-book to your web site visitors. The ebook should be related to your target audience. Allow them to give the e-book to their own web site visitors by linking directly to your web site.

-> You can also create one-way links (Building) to your site by submitting to search engines, pay per click search engines, online directories, online classifieds, ezines, etc.

Very often clients ask me about “Backlinks” for SEO—that is, links from other sites BACK to yours. The number and quality of links to pages on your site helps determine your Google PageRank, which is Google’s system for calculating your site’s relevance and importance on a scale of 1 to 10. The higher the PageRank, the higher your site displays in Google’s search results. The higher your page displays in Google’s search results, the more traffic you drive to your site.

Understanding what Backlinks can do for Google Page Rank is what inspires many of my clients to look for ways to build quality backlinks. There are quite a few services out there that can supposedly help you with this, but I have yet to come across one that I can recommend.

Fortunately, you can do it on your own. Try these methods:

1. Do you have more than one domain? If so, make sure they all link to one another.

2. Get listed in DMOZ, also known as the “Open Directory Project,” a human-edited directory of websites. Getting in can be tough and may take a long time, but the effort is worth it.

3. Get listed in Yahoo.

4. Write and submit articles to article directories.

5. Sign up for social bookmarking sites.

6. Write and submit press releases.

7. Comment on blogs.

8. Post in forums and include a link in your signature.

9. Link back from your affiliates.

10. Offer something of value that people will link back to.

As for backlink relevance, there is a lot of debate on its importance. There is one camp that believes Google takes topic relevance into account, while another camp believes that Google doesn’t include this in their algorithm. Personally, I’m firmly in the former camp. To me, considering relevance makes sense, and if for the moment Google doesn’t do so, there’s no doubt that they will in the future.

4. Tools & web sites that can help get Backinks to your site(s)

Free Link Building

Onlywire FREE (or $2.99/mo if you upgrade) - submit your URL to Social media (Bookmarking) sites like Facebook, Myspace, Twitter, etc

Comment on Forums & Blogs
 

Paid Link Building

PR4-PR8 Contextual Links PR4-PR8 Contextual Links...

autotrafficbuddy

Click Here for $14.99/mo – daily site submissions to 900,000+ sites, w/ free SEO tools

If you order this above site submission package, you will gain access to many SEO tools to help you optimize your site (also, submitting to these SEs helps you link popularity)

Get High Quality One-Way Links

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ARELIS
IBP
AdWords eBook main
IBP Top 10 Optimizer
SEO eBook
IBP download
ARELIS download
ARELIS order
IBP order
ARELIS free link popularity eBook
ARELIS with screenshots
Inbound Link Optimizer
Link popularity ebook
IBP screenshots
IBP pricing
Axandra
IBP Manual

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linkmachine - reciprocal linking - free software
 

LinkMachine will help you: Climb to the top of the search engines Gain quality links to your site today Automate your link management Uncover exactly how to beat your top competitors Attract thousands more targeted visitors to your site

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EZ Article link

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Basically, all the advertising methods I mention on this site can help create links to your site. Click here
(Article marketing, Banner Ads, Classified Ads, Comment Marketing, Ezines, Opt-in Email marketing, Pay Per Click, Search Engines, Social media, Viral marketing, and more)