Marketing > viral marketing

1. Viral marketing information
2. Steps to do Viral marketing
3. “How to” Viral marketing available

1. Viral marketing information

Viral marketing
The buzzwords viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet.Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages. The basic form of viral marketing is not infinitely sustainable.

The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high Social Networking Potential (SNP) and create Viral Messages that appeal to this segment of the population and have a high probability of being taken by another competitor.

The term "viral marketing" has also been used pejoratively to refer to stealth marketing campaigns—the unscrupulous use of astroturfing on-line combined with undermarket advertising in shopping centers to create the impression of spontaneous word of mouth enthusiasm.
(above, source: http://en.wikipedia.org/)

Receiving traffic to your web site by...
* Advertising your web site in viral marketing products (ebooks, video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages)

2. Steps to do Viral marketing

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Viral Marketing Software
ex. FREE Viral List Builder Software
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Viral Traffic With Tell-A-Friend Forms
ex. Tell-A-Friend Forms

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Viral Traffic From Social Bookmarking
- post to all of the major social bookmarking sites
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Viral Traffic Using Social Sites Directly From Your Blog
- Wordpress plug-ins ("Share This") for posting to the major social sites instantly from your blog
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Viral Traffic Using Viral List Building

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Viral Traffic Swapping Blog Posts;
- Find another blogger in the same niche as yourself. You can write a post for his blog, and in return, he does the same for you. Be sure that in your own author description of the post you make, to state that the article can be posted on other blogs as well.
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Viral Traffic Method - Adswaps
- If you have a large enough subscriber base, you can approach other list owners in your same niche to participate in an adswap.
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Viral Traffic Through RSS Feeds
- displaying your RSS feed on your blog
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Viral traffic with Videos
- put your videos on many video sharing sites such as You Tube, Revvar and many others.

3. “How to” Viral marketing available         

(see above)