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Marketing > Pay Per Click

Pay Per Click (PPC)

 (quick links)

1. Pay Per Click information 
2. Steps to write Pay Per Click listings
3. Pay Per Click ebooks available
4. My Top Pay Per Click search engines you can submit & list your site(s) in


1. Pay Per Click information              

Pay per click (PPC) is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.

Cost per click (CPC) is the amount of money an advertiser pays search engines and other Internet publishers for a single click on its advertisement that brings one visitor to its website.

In contrast to the generalized portal, which seeks to drive a high volume of traffic to one site, PPC implements so called affiliate model, that provides purchase opportunities wherever people may be surfing. It does this by offering financial incentives (in the form of a percentage of revenue) to affiliated partner sites. The affiliates provide purchase-point click-through to the merchant. It is a pay-for-performance model -- if an affiliate does not generate sales, it represents no cost to the merchant. The affiliate model is inherently well-suited to the web, which explains its popularity. Variations include, banner exchange, pay-per-click, and revenue sharing programs. Contextual advertising.

Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages, or anywhere a web developer chooses on a content site.
(above, source: http://en.wikipedia.org/)
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PPC advertising is now the number one choice of successful internet businesses!
PPC is the most cost effective way to reach tons of targeted visitors. You select the amount you are willing to bid, and the keywords you want to target. Your ads will be displayed instantly.
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Receiving traffic to your web site by...
* Advertising your web site in Pay Per Click ads in Search Engines

Imagine what could happen if...just 1 visitor (from 1 click) out of 100 clicks buys your product.

Website Visitors Conversion Rate Number of Sales
1,000 1% 10 Sales
5,000 1% 50 Sales
10,000 1% 100 Sales

...we can imagine further....if your product costs $10.

Number of Sales Product Cost Amount earned
10 Sales $10 $100
50 Sales $10 $500
100 Sales $10 $1,000


2. Steps to write Pay Per Click ad listing

Google AdWords Ads can show, including spaces...

...25 characters for the title/headline, (ad line 1)
...35 characters for the ad text, 
1st line (ad line 2)
...35 characters for the ad text,  2nd line ad (line 3)
...35 characters for a display URL (ad line 4)

(see...
http://intinc.com/support/adwords-ppc-ad-character-counter-tool.htm
- a tool to help you count your characters when creating an ad)

3. Pay Per Click ebooks available

(add links to ppc ebooks download page)

add link to se ebook websites i can't add free download to



4. My Top Pay Per Click search engines you can submit & list your site(s) in

 

More Popular PPC Search Engines
PPC Search Engine Min. Deposit Cost example for keyword
"work from home"
top 10 spots
Alexa Rank/
Google Page Rank
Google AdWords
OR
google.com/ads/ 1-877-721-1737
$5    
Yahoo Search Marketing $5    
Microsoft Ad Center $5    

AdBrite      
Bidvertiser      
Marchex $100    
Miva $25    
Advertise.com
1.800.710.7009
$25    
Ad.net $25    
7Search
1 (800) 577-1165
$25    
Ask $15    
burstmedia.com
kontera.com
1-415-558-7780
Search 123
clicksor
1-416-499-8009
youtube video ads
facebook ads
1-800-608-1600

Less Popular PPC Search Engines
PPC Search Engine Min. Deposit Cost example for keyword
"work from home"
top 10 spots
Alexa Rank/
Google Page Rank
http://www.advertising.com/
http://www.valueclickmedia.com/
http://tribalfusion.com/
http://chitika.com/
http://www.247realmedia.com/EN-US/
http://vibrantmedia.com/
http://www.clickbooth.com/
http://collective.com/
http://buysellads.com/
http://tattomedia.com/
http://yume.com/ (video ads)
http://casalemedia.com/
http://specificmedia.com/
http://undertone.com/
http://www.contextweb.com/
http://adknowledge.com/
http://www.coxdigitalsolutions.com/
http://www.spotxchange.com/
http://www.adready.com/
http://www.travoramedia.com/
http://www.centro.net/
http://www.audiencescience.com/
http://www.tremorvideo.com/
http://www.brightroll.com/
http://www.targetspot.com/
http://pulse360.com/
http://www.usinteractivemedia.com/
http://www.jumptap.com/
Obeus
Exo Click
  

http://www.colorstamps.com
http://www.rocketlinks.com
http://www.findwhat.com
http://www.kanoodle.com
http://www.simplesearch.com
http://www.searchhound.com

http://blogs.botw.org/helpcenter/submitblog.aspx?uid=19094 

Enhance.com (Enhance Interactive)

Superpages.com

Findit-Quick.com

Brainfox.com
ePilot
Kanoodle.com
FindWhat
Looksmart.com
SearchBoss
Lycos Insite Adbuyer
Ah-ha
Netster
Bidclix
SearchClickz
Crawldad 

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http://www.dpbolvw.net/click-1622954-9837879
https://signup.overture.com/s/dtc/signup/

http://www.klickonusa.com/cgi-bin2/signup.cgi
http://www.clicksor.com/

http://submitfire.coffeecup.com/

http://7search.com/scripts/referral/setadvreferrer.asp

https://adwords.google.com/select/WizardChooseAudience
https://www.goclick.com/acct/register.mod ?


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